Social Media and Digital Platform has become the most powerful tools to promote any program, but then MTV's known for its innovative, vibrant and ideas of the box for his shows and properties to the lime light.
Stars of MTV reality show is a young central what keeps this in mind an MTV marketing initiative has been deployed.
Reality Stars of MTV's new series, Kitty, is based on the lives of four friends crazy - Krish, Kuldeep, Zameer and Tania, who get caught up in the mad-mad world of reality TV. To bring the characters to life while performing the comic quotient, a commuter train in Mumbai is fully qualified with images of the characters and one liners.
Krish: Fans Kripya out Karen utarne Kuldeep Se Pehle: Haan fans ko na karte hain ase Thodi treat! - Covers quotient comic characters.
Furthermore, a coating which carry a social message. This 'Chalti train par toh Chadhoge basoge challenges' highlights the dangers of traveling on a crowded train and security measures that should be taken into account. This train will travel from the church door to port for a month.
Like most young people between the ages of 16-30, train travel, which was the convenient option to reach the right target audience and give them a show piece. The campaign also has a contest running through the channel facebook page where fans can share their witty one liner. The short list a shirt then placed in the Mumbai Local.
