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A title like Commando would automatically imply an action film. But the makers of the upcoming release assert that it's essentially the story of a man (commando) and a woman, who he saves from goons, played by Vidyut Jammwal and Pooja Chopra.
"Action is an integral part of the narration, which you'll notice as the story progresses," says producer Vipul Shah, adding that there's also a good soundtrack. Interestingly, the film's promotional strategy could be compared to Gadar — Ek Prem Katha (2001) and Ghajini (2008). Both were initially promoted as action films, before the music and romantic aspects were highlighted. Vipul attributes it to his lead pair — Vidyut-Pooja — being new.
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He explains, "My lead cast is new. And since action is the USP of Commando, it's the best aspect to register the film in the audiences' mind. Once that connect was established, we put out songs in our promotional campaign. We have a good soundtrack, that's why Saawan Bairi and Lutt Jaawaan made it to the charts. Since the core of the movie is a boy-girl relationship, the latest promos are a mix of action and romance with some music."
Vidyut feels that for any film, regardless of its genre, the binding factor will always be emotion. He says, "The story is always governed by emotions and elements like action, drama and music help highlight and magnify it. Commando is also a story governed by a volley of emotions — from patriotism and honesty to protectiveness and fondness — all of which finds expression in its high-octane action."
Commando, produced by Reliance Entertainment and Vipul Shah, releases April 12.
