Monday, July 15, 2013

Blatant Nepotism @ India Bridal Fashion Week

In ten days the India Bridal Fashion Week 2013 takes off for the first time in Delhi. The pet project of Vijay Singh supported by the Sahara Group has gone on a media blitzkrieg with newspaper advertisements and paid editorials through Medianet at Times of India and Brand Solution at Hindustan Times.


Jacqueline Fernandez is the brand ambassadress of the event and Vijay Singh, the organizer of the Bridal Week That has Ensured walks the Bollywood actress exclusive for his wife - Jyotsna Tiwari's show. Yes I know Alia Bhatt is going to strut the ramp for the finale show by Tarun Tahiliani but it is Jacqueline who is splurged across the print advertisements in Jyotsna Tiwari ensemble. The Advertisements does not fail to give due credit to the fact in print at the the bottom left-hand-corner. In fact Jyotsna Tiwari has been availing this privilege at all the Bridal Weeks courtesy her hubby, Vijay Singh.


Could you imagine a designer - Jyotsna Tiwari - who more than eleven FDIC failed to Qualify at getting shows hosted Such a regal treatment and sharing the slot With An established designer like Rina Dhaka??? Jab Hawaldar Mian, Kis Baat Ka Darr! I guess none of the designers are protesting this blatant nepotism Peak Gust are paid handsomely to Participate in the Bridal Week.

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